Uploaded to channel 4s youtube page on the 14th of july. Channel 4 paralympics meet the superhumans youtube. With all of the hype surrounding the rio 2016 olympics, sometimes the. Channel 4 gets creative with its fully signed paralympic.
Channel 4 wheelchair rugby paralympic advert moe fury. The summers most exciting sporting event starts not in eight days, but in six weeks, judging by channel 4s new trailer for its coverage of the paralympics. Channel 4 launches paralympic games advert watch channel fours hardhitting advert which marks the launch of a multimillion pound television campaign to support. Were the superhumans rio paralympics 2016 trailer lyrics. Advertisers praised for paralympics ads that are as good as it gets great britains ellie simmonds is one of the stars of the awesome channel 4 paralympics ad. Channel 4 advert music 2016 band and song details for the new were the superhumans rio paralympics tv trailer. Watch your favourite shows online, from channel 4, e4, all 4 and walter presents. When the channel released this trailer for the show in july, it received a massively positive public response with almost 6 million views on youtube. Here is the channel 4 giant bringing people to dover in a film which the broadcaster says marks the broadcasters celebration of inclusion and diversity, values that sit at the heart of channel 4 s remit to reflect a diverse range of voices from across the uk.
Paralympics coverage reconnects channel 4 with its quirky past martin kelner after the bbcs olympic polish channel 4 celebrated the athletic excellence of the paralympics. Following the use of harder than you think to soundtrack the uks channel 4 coverage of the summer 2012 paralympics, a music video including clips from the channel 4 trailer for the summer 2012 paralympics was produced by hwic filmworks founded by john delserone and david c. Watch live streaming of our tv channels channel 4, e4, more4, film4 and 4seven. This is the track featured in channel 4 s meet the superhuman advert to promote london 2012 paralympics games as performed by public enemy first released in. In early 2010, channel 4 were awarded the uk television rights for the london 2012 paralympic games.
Serving as a followup to meet the superhumans which was used to promote the 2012 summer paralympics in london, the advert featured people of various backgrounds and disabilities including several british paralympic athletes. Adverts like these really helped to break with misconceptions and actually get people excited about the palympics including me. The associated press received a copy of a letter ceo sarah hirshland sent to leaders across. Its witty, slick, doesnt prettify disability, and the music is brilliant.
Channel 4 is proud to present the 3minute trailer for the rio 2016. Channel 4 launches superhumans tv ad sequel for rio. Connect with a nathan enseignant account to download files. Olympic and paralympic committee is bracing for cuts of up to 20% because of the coronavirus pandemic and warning that a cancellation of the tokyo games would be devastating to athletes and the organization. Channel 4 superhumans at rio 2016 duncan macleod july 15, 2016 channel 4 has launched rio 2016 paralympic games.
I watched the paralympics in 2012 and they were amazing and inspiring. Channel 4 s track is due to be released for download on the 16th of july, 2016, with all profits from the single going to the british paralympic association. The international paralympic committes online video channel streams live sport from paralympic games, world and regional championships, as. Channel 4 s were the superhumans advert for the paralympics will have you standing on your chair yelling go team gb. Channel 4 has launched a moving advert for the rio paralympics dedicated to the real life superhumans in our world. Channel 4 has partnered with a number of leading brands including samsung, maltesers and nationwide to be part of its first ad break to be accessible. The official home for channel 4 s coverage of paralympic sport. Channel 4 wheelchair rugby paralympic advert youtube.
For the 2016 paralympics, a new trailer and advert competition are wonderfully discussable in class. Channel 4 paralympics trailer song were the superhumans rio 2016 advert. Channel 4 rio 2016 paralympic advert hailed as bestever. Australias satirical show on all things advertising the gruen sweat featured this promo not ad.
Band and song information for the latest autumn on 4 tv and youtube trailer. Latest paralympic videos from best 10 paralympic youtube. Last night, during the paralympics opening ceremony, channel 4 launched the new maltesers adverts look on the light side of disability. Paralympics coverage reconnects channel 4 with its quirky.
The track from the paralympics meet the superhumans ad the stunning advert for channel 4 s coverage of the london 2012 paralympics entitled meet the superhumans features the track harder than you think by legends of hip hop, public enemy, from their 2007 album how you sell soul to a soulless people who sold their soul. In january, channel 4 announced its year of disability with commitments to boost on. Were the superhumans, an advertising campaign promoting coverage of the 2016 paralympics in rio, and supporting channel 4 s 2016 year of disability. Kris saundersstowe is one of the stars of channel 4 s new paralympics tv advert.
As the superhumans return to an uplifting soundtrack of sammy davis jrs yes, i can, kris talks about his passion for dance and how the paralympics show the importance of focusing on. Channel 4s paralympics magazine programme every night during the. Channel 4 superhumans at rio 2016 the inspiration room. Channel 4 are proud to be the paralympic broadcaster. This was the conundrum facing british broadcaster channel 4 as the rio 2016 paralympic games approached. Channel 4 create best paralympic tv commercial ever. Woman flies a plane with her feet in inspirational. He was discovered on youtube by channel 4, thanks to a video of him singing come fly. Channel 4 selected mars and creative agency amv bbdos campaign from 90 entries and their collection of three adverts will launch on 7. Tv showcases sport like you have never seen it before. For any issues, questions andor complaints please contact viewers.
Channel 4 s paralympics magazine programme every night during the games is called the superhumans. The singer, tony dee of brisbane, australia, has spina bifida and was discovered by channel 4 from a youtube video. Behind the scenes of channel 4 s 2016 paralympics advert save this video content is no longer available. Meet the superhumans is a captivating, 90second advert featuring members of britains paralympics team. Channel 4s rio paralympics advert is bound to inspire you. This channel 4 advert for the paralympics is just as good. Channel 4 is proud to present the 3minute trailer for the rio 2016 paralympic games. There is some great outdoor advertising in the uk from channel 4 that features the line thanks for the warmup in reference to their broadcast of the paralympic games in london.
Tv is the international paralympic committees online paralympic sport tv channel. The advert is also follow up to channel 4 s critically and awardwinning meet the superhumans, which was launched to coincide with the london 2012 paralympics. Were the superhumans is a television advert which was produced by channel 4 to promote its broadcast of the 2016 summer paralympics in rio. Paralympics, a division of the united states olympic. Weve done loads of great stuff for tv, now we are going to do the same on the internets.
Channel 4 reveals giant rebranding with new on screen. The video and related paralympic promotional activities are a worthy sequel to channel 4 s lauded paralympics spot for the 2012 games, which were in. S ince the channel 4 paralympics trailer was unveiled last week, the reaction has been almost universally positive. Channel 4 uk paralympic broadcaster were the superhumans. Advertisers praised for paralympics ads that are as good. Were the superhumans rio paralympics 2016 trailer youtube. Maltesers paralympic adverts on channel 4 same difference. Channel 4 paralympics coverage, samsung galaxy, old spice, under armour video this weeks compilation begins with channel 4 s splendid trail for their coverage of the paralympics. Channel 4 s were the superhumans paralympics ad is racing ahead of bbcs rio 2016 campaign in terms of social engagement by rebecca stewart 19 july 2016 10. Encouraged by what channel 4 produced four years ago, and the results they delivered. Channel 4 is to launch the followup to its acclaimed superhumans tv ad for the london paralympics, with a threeminute ad for next months rio games. The threeminute film were the superhumans a followup to the awardwinning. Renowned for its outstanding creativity, channel 4 rose to the challenge in emphatic style, introducing the world to were the superhumans, a 180 second masterpiece that has rightly gone onto win multiple domestic and international awards.
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